As the official automotive sponsor of Luminato, Toronto’s premiere arts and culture event, Kia had to engage an audience that appreciates art and creativity. At the same time, the idea needed to fit within our existing campaign for the all-new Forte, a car “designed for a digital world”. Our solution was to create the world’s biggest arcade machine on which Luminato festival goers could play a game derived from our television spot called ‘8-Bit’. To make it extra special, we got world-renowned DJ Kid Koala to compose an original 8-Bit soundtrack. The ‘Arcadestallation’ was a huge hit with six thousand games being played in just 6 days.