People sometimes love their dogs or cats more than their family. That's why pet owners will spare no expense to give their pooches the best food and premium chew bones. Making an emotional connection, and being empathetic to that pet owner, is the most important first step to developing a relationship with them. By the way, getting a cat to sit in a lamp shade is virtually impossible. Actually, getting a cat to do anything on command, is virtually impossible.

WRITERS: Jonathan Careless
ART DIRECTION: Gerald Schoenhoff  
CREATIVE DIRECTION: Rick Kemp, Gerald Schoenhoff
AGENCY: Grey  
CLIENT: MARS Pet Food