20,500,000 FREE IMPRESSIONS IN FIRST 8 DAYS OF CAMPAIGN
51% SIGNUP RATE FOR WEB VISITS
For Cycling Canada to establish itself as the heart of cycling nationwide, it needed to inspire Canadians to get involved. And the rallying cry “Hop on” was born. This simple message was brought to life with bikes that seemed to ride themselves. The riderless bikes allowed our target to visualize participating in the six cycling disciplines.
www.hoponcanada.ca