SPORTAGE SALES GO UP 319% YOY

Every Canadian knows 2 things: How difficult winter driving can be, and how frustrating it is to wait for a frozen metal chairlift. Knowing these Canadian truths, we then saw a great opportunity to showcase Kia’s amazing winter driving capabilities. So we took a trip to out to visit Silverstar Mountain, BC. There, we plucked unsuspecting skiers right out of the lineups and offered them a warmer, faster way up the hill – in the back of a Kia equipped with nothing more than stock winter tires and Dynamax All-Wheel Drive. While fresh powder and a steep grade are great for going down, going up was another feat altogether. 

As the vehicles conquered the task at hand, Kia’s numbers matched. Footage from the stunt was used in a sales event commercial that led to the best January/February sales numbers in Kia Canada’s history.