IKEA is a powerful brand with a simple promise: good design at an affordable price for the many. These TV ads ran for 10 years in most IKEA markets around the world. Considering their budgets were around 50 thousand dollars, you could say the organization knows how to get great value in everything.

WRITER: David Rosenberg
ART DIRECTION: Gerald Schoenhoff
CREATIVE DIRECTION: Geoffrey Roche
AGENCY: Geoffrey B Roche & Partners
CLIENT: IKEA