You don't always have to wait for the client to brief you for work to be done. Initiative often gets the best results–especially when the idea is something everyone gets passionate about. This campaign lived on social media and as point of purchase.

WRITER: Frederick Nduna
ART DIRECTION: Zachary Muir-Vavrina
CREATIVE DIRECTION: Gerald Schoenhoff
AGENCY: Innocean Worldwide
CLIENT: KIA